Chief Executive Officer

Mike Berg


Mike Berg is the CEO of Allied 100 having joined in July, 2017. Allied 100 is the industry leading distributor to the AED marketplace serving over 200,000 customers across North America. Allied 100 goes to market under the AEDSuperstore moniker and is the market leader in terms of units shipped and customers served. They were first to market with a strong digital web presence and have a best in class supply chain and service platform that creates strong customer loyalty. With over 350,000 sudden cardiac arrest events a year Allied 100 is in a unique position to bring emergency preparedness to the forefront in the communities and workplaces we live and work. Allied 100 has the broadest and most complete offer of products and services to provide to the market place.

Mike spent 33 years at Cardinal Health, Allegiance and Baxter across a wide variety of functional areas and various roles. This includes experience in finance and accounting, customer service, sales management, supply chain and demand planning, logistics, transportation, contract negotiations and general management. He has been successful in building a customer centric business model that delivers and exceeds on expectations while building organizations through talent and change management. He has a collaborative style and is convinced that deep customer relationships is the key to business success. Mike is actively building and developing the growth strategies that will help differentiate Allied 100 with customers, suppliers, investors and employees.

Mike holds a Bachelor of Arts degree in Finance from Michigan State University.